IRN BRU challenges Scots to find giant Snowmen hidden across nation
IRN-BRU is challenging eagle-eyed Scots to spot the star of the brand's famous festive advert, launching a nationwide Snowman hunt to snatch a can from his frozen hands!
Article Source: https://www.agbarr.co.uk
Last Updated: 30 November 2022 16:01
In the iconic festive ad - voted the nation’s most memorable – BRU’s Snowman ruins Christmas for a little lad by stealing his coveted can.
And now, the mischievous character is back to pilfer our cans as he returns to TV screens. To mark the advert’s annual premier (December 1), he’s been hidden in different cities across the country, with Scots challenged to nick the IRN-BRU can back off him using a series of cryptic clues.
Those who find him before anyone else, and peel off his special IRN-BRU can and swap it for a flight on the famous seaplane which the boy uses to hunt down the snowy BRU thief.
Tucked away in 30 iconic locations - from Glasgow to Inverness and everywhere in between - the unmistakable 6ft festive silhouette is appearing on popular landmarks and buildings over the course of 10 days.
To support the nationwide search, IRN-BRU Snowman sightings will be revealed on the brand’s social channels, while some of Scotland’s funniest and most followed social media stars - like Paul Dock and Calum Bowie - will also share cryptic clues across their Instagram and TikTok feeds.
Adrian Troy, Marketing Director at AG Barr said: “In Scotland, the return of IRN-BRU’s Snowman to our screens means the festive period has truly begun. But, as a big fan of the ginger nectar, this also means that he’s coming for our BRU.
“Alongside the ad going live, we wanted to bring IRN-BRU’s Snowman to life in cities across Scotland - with lifesize pop-ups and amazing prizes to get everyone in the festive spirit. Keep your eyes peeled at the start of December and snatch a can from his snowy hands for the chance to go on a trip in the incredible seaplane.”
For more information follow @IRNBRU on Facebook, Twitter, Instagram and @IRNBRUOfficial TikTok.
The Snowman Hunt runs from Friday 2nd December to Sunday 11th December.
Sponsored Links
Latest Fife News
Wicked fans in Scotland invited to special Sing Along screenings at Vue this Boxing Day
After becoming one of the most popular big screen releases of 2024, Vue is excited to announce that an extra special sing-along version of Wicked is heading to the big screen this Boxing Day.
READ MORE
Funding win marks anniversary of Mackintosh acquisition
A generous package of funding from The National Lottery Heritage Fund has been pledged to the National Trust for Scotland to celebrate the genius of Charles Rennie Mackintosh and Margaret Macdonald.
READ MORE
Caledonian Sleeper announces winners of photography competition celebrating UK beauty spots
Caledonian Sleeper has announced the winners of its photography competition aimed at celebrating the country's most scenic locations on the overnight train's iconic route.
READ MORE
Garden Centre invites budding indoor gardeners to its stores
Dobbies Garden Centres is kicking off the new year on a green note, offering two free workshops at its Scottish stores this January.
READ MORE
Ticketmaster announces Breakthrough 2025 list
Ticketmaster has unveiled its much-anticipated Breakthrough 2025 list, highlighting the brightest up-and-coming stars set to shape the live music scene in 2025.
READ MORE
Blooming Fabulous! The Scottish Garden Festival arrives in 2025!
This family-friendly festival takes place in the spacious and scenic Hamilton Park Racecourse, offering a perfect setting for all ages to enjoy.
READ MORE
Biffy Clyro, Young Fathers & Callum Beattie among winners at inaugural Scottish Live Music Awards
The Scottish Live Music Awards (SLMA) celebrated the best of Scotland's vibrant live music scene on Thursday night during a prestigious ceremony at Glasgow's Classic Grand Ballroom.
READ MORE
Dogstar Theatre brings Gideon Mack from page to stage
James Robertson's 2006 best-selling novel will be brought to life in early 2025 with a stage adaptation of The Testament of Gideon Mack from Dogstar Theatre Company.
READ MORE
Iconic soft drink is hitting the road with the festive truck the nation has been waiting for
The battle of festive cola trucks has already kicked off between Lidl and Coke - but now the country's most iconic soft drink, IRN-BRU, has joined in!
READ MORE
itison founder calls for action to help children who will have nothing this winter
Founder of Scottish business, itison, Oli Norman, has spoken out about the 'devastating' level of poverty in Scotland this festive season.
READ MORE
Splash into 2025 with New Year challenge to transform lives
A unique swimming challenge is inviting swimmers to set personal goals and raise funds for a life-changing hydrotherapy pool on behalf of leading disability charity, Capability Scotland.
READ MORE
Cold water reset retreats with Sophie Hellyer debut at Marine Troon
Marine & Lawn Hotels & Resorts launches new series - 'Adventure weekends with Marine & Lawn'.
READ MORE
Enjoy the best of Belfast at Christmas with Stena Line
A beautiful city with a rich history and a giant adventure to be found around every corner, there is no shortage of incredible festive experiences to enjoy in Belfast.
READ MORE
Scottish artist Jasleen Kaur wins Turner Prize 2024
Jasleen Kaur, whose exhibition Alter Altar at Tramway uses a vintage Ford Escort, worship bells and Irn-Bru to celebrate the Scottish Sikh community, has won this year's Turner Prize.
READ MORE
TRNSMT reveals superstar first acts for Glasgow Green 2025
50 Cent, Biffy Clyro, Snow Patrol, The Script, Fontaines D.C. and Gracie Abrams are included among the much-anticipated first wave of artists announced for Scotland's biggest music event.
READ MORE
Loch Lomond Shores Christmas Festival is a Christmas cracker this year!
A family rollercoaster, giant snow globe, children's rides, stalls, street food and a packed live entertainment schedule makes Loch Lomond Shores FREE Christmas festival the perfect Christmas day out!
READ MORE
Brewer gives away free pints to celebrate mockumentary launch
Scottish brewer Innis & Gunn lifts the lid on the beer industry with a mockumentary starring real employees and comedians Paul Dockery and Katie McKenzie.
READ MORE
Christmas tree season arrives at Dobbies
Dobbies Garden Centres is marking the official start of the 2024 festive season with its delivery of 50,000 real Christmas trees, available at stores across the UK now.
READ MORE
Glasgow music festival The Reeling announces extended 2025 dates and performances from Dougie Maclean, Eddi Reader and Valtos
A popular trad music festival is set to return in 2025 – and it's adding an extra night due to demand!
READ MORE
Final date added as 30,000 expected at biggest itison Drive In Movies Christmas
itison Drive In Movies Christmas adds final date after unprecedented demand with tickets for Elf & Love Actually on sale on Wednesday 27th November at 7.30am.
READ MORE
Revolutionary swim teaching tool launches in Scotland
A pioneering visual teaching tool has launched across Scotland, making swimming lessons more accessible to everyone.
READ MORE
Decade of growth and success for Lowland distillery
The visitor experience at Kingsbarns Distillery is celebrating its tenth anniversary this month and has grown from humble beginnings to now exporting its whisky to all corners of the globe.
READ MORE
Festive favourites back on the big screen at Vue in Scotland
To mark the countdown to Christmas, some of the most loved holiday classics are being brought back to the big screen at Vue venues in Scotland this festive season.
READ MORE
Asda Foundation supports lonely over 60s this Christmas
Asda and Asda Foundation pledges almost £1 million to help combat loneliness and isolation in the older generation this festive period through its 'Don't be Gnome Alone this Christmas' campaign.
READ MORE
IKEA Christmas tree offer launching in Scotland this month
IKEA is giving shoppers a £20 voucher for every real tree purchased for £29 in its Scottish stores from 23rd November – with pre-orders available now.
READ MORE
Aldi Scotland is set to sell the cheapest real Christmas trees this festive season
Aldi Scotland announces the return of its freshly cut Nordmann Fir trees, with prices starting from just £13.99.
READ MORE
Marine and Lawn Hotels launch Whisky Experience with Brown Forman
The brand’s flagship property, Rusacks St Andrews, has unveiled an exclusive Whisky Lounge - 'Room 116' - in collaboration with Brown-Forman Beverages Ltd, serving The Best View in Golf.
READ MORE
Scottish stars Skerryvore launch biggest show to date for 20th anniversary
Legendary Scottish band Skerryvore have today unveiled plans to stage a special one-off concert – their biggest to date – to mark their 20th anniversary.
READ MORE
Scottish pubs to help tackle loneliness this Christmas
17 pubs across Scotland are calling on their customers to help spread a little Christmas cheer by writing cards to people facing loneliness and isolation this Christmas.
READ MORE
Music lovers have a lot to look forward to at Vue venues across Scotland
Music lovers have a lot to look forward to at Vue venues in Scotland – including a very special Andrea Bocelli screening this weekend.
READ MORESponsored Links
Sponsored Links