Article Source: https://www.agbarr.co.uk
Last Updated: 30 November 2022 16:01
In the iconic festive ad - voted the nation’s most memorable – BRU’s Snowman ruins Christmas for a little lad by stealing his coveted can.
And now, the mischievous character is back to pilfer our cans as he returns to TV screens. To mark the advert’s annual premier (December 1), he’s been hidden in different cities across the country, with Scots challenged to nick the IRN-BRU can back off him using a series of cryptic clues.
Those who find him before anyone else, and peel off his special IRN-BRU can and swap it for a flight on the famous seaplane which the boy uses to hunt down the snowy BRU thief.
Tucked away in 30 iconic locations - from Glasgow to Inverness and everywhere in between - the unmistakable 6ft festive silhouette is appearing on popular landmarks and buildings over the course of 10 days.
To support the nationwide search, IRN-BRU Snowman sightings will be revealed on the brand’s social channels, while some of Scotland’s funniest and most followed social media stars - like Paul Dock and Calum Bowie - will also share cryptic clues across their Instagram and TikTok feeds.
Adrian Troy, Marketing Director at AG Barr said: “In Scotland, the return of IRN-BRU’s Snowman to our screens means the festive period has truly begun. But, as a big fan of the ginger nectar, this also means that he’s coming for our BRU.
“Alongside the ad going live, we wanted to bring IRN-BRU’s Snowman to life in cities across Scotland - with lifesize pop-ups and amazing prizes to get everyone in the festive spirit. Keep your eyes peeled at the start of December and snatch a can from his snowy hands for the chance to go on a trip in the incredible seaplane.”
For more information follow @IRNBRU on Facebook, Twitter, Instagram and @IRNBRUOfficial TikTok.
The Snowman Hunt runs from Friday 2nd December to Sunday 11th December.
Following a successful event at the SEC last weekend, tickets for the 2025 Scottish Wedding Show are on sale, giving brides and grooms-to-be the chance to secure tickets to the upcoming event.
READ MOREHistoric Environment Scotland (HES) is looking to the people of Scotland for input on draft plan to help country’s heritage deliver real, lasting benefits for all.
READ MOREWith just over a week to go until the sold-out 2024 Specsavers Scottish Music Awards at Barrowland Ballroom, the prestigious awards ceremony has announced its latest winners.
READ MOREThe Crusoe in Lower Largo, Fife has launched a Scottish malt whisky and gin bar, The Juan Fernandez, offering some of the best views in the region.
READ MOREThe Scottish Institute of Theatre, Dance, Film & Television is preparing to open its doors on 31st October, inviting potential future students to explore its state-of-the-art facilities.
READ MORE17 Scottish community pubs are asking their customers to donate advent calendars this year so everyone gets a treat in the lead up to Christmas.
READ MOREPaisley Halloween Festival which comes back to town next week with some exciting event changes to celebrate its 10-year anniversary... here's everything you need to know!
READ MOREThe Scottish Album of the Year (SAY) Award has revealed a first look at the remarkable sculpted glass prizes this year’s Shortlist will receive.
READ MOREThe world’s leading folk, roots and world music festival Celtic Connections has unveiled its ambitious, multi-faceted programme for 2025.
READ MOREEducation charity, Into Film Scotland, has launched the 11th Into Film Festival programme and bookings are now live for this year’s exciting edition in November.
READ MORECountry's largest wedding showcase is back and giving Scots the chance to snap up free tickets.
READ MORELoch Lomond Shores has got the October school holidays sorted with loads to see and do – from pet friendly days out to breakfast with dinosaurs and loch tours and much more!
READ MOREDobbies Garden Centres is unveiling a magical line up of festive experiences for all the family to enjoy this Christmas, including the much-loved Grotto which is back with a brand-new look.
READ MOREThis weekend, Sterling Home is celebrating 50 years as Scotland’s leading family-owned home furnishing retailer with a series of exciting in-store promotions across all stores.
READ MORESome of the latest horror blockbusters, as well as creepy classics and enchanting family favourites, will be heading to the big screen at Vue this Halloween season!
READ MOREBereaved parents and families across Scotland remember together all those lives lost too soon.
READ MOREOver 30,000 runners will participate in the AJ Bell Great Scottish Run this weekend, making it the biggest staging of the event yet!
READ MOREComedian Craig Hill takes his latest hit show, I've Been Sitting On This For A While!, out on tour across Scotland later this month!
READ MOREAfter a string of sold-out events across the US, Amazing Silent Discos is bringing its unforgettable retro silent disco to the iconic Old Fruitmarket for one night only on Saturday 2 November!
READ MOREIf you're looking for exciting ways to keep the kids entertained this half-term, look no further than Northern Ireland!
READ MOREExhibition on Screen brings the National Gallery's stunning Van Gogh exhibition to the big screen, along with a deep dive into his fascinating life and incredible skill.
READ MOREHistorical re-enactors will be heading to Historic Scotland sites across the country this October for this year's Great Big Living History Week!
READ MOREThe Scottish Music Industry Association (SMIA) has today revealed the 10 Shortlisted albums now in the running for 2024’s Scottish Album of the Year (SAY) Award
READ MOREPeople affected by pregnancy and baby loss will be joining together to take part in a range of activities to remember and talk about their babies this Baby Loss Awareness Week.
READ MOREThe Alfred Dunhill Links Championship will be taking place from the 3rd to 6th October, played over the historic Old Course at Rusacks St Andrews.
READ MOREEvent that welcomed huge crowds at Dean Castle, will add a sprinkle of stardust with magical festive fun held at both the original venue and a new location at Beecraigs Country Park.
READ MORELeading Scottish camping and outdoor specialist brand, Vango, has announced it is working with VisitScotland to promote responsible tourism across the country.
READ MOREEx Scotland rugby internationals Tim Visser and Kath Vass joined 800 Men and Women for Vets Fest 2024 to Celebrate Vets Rugby and Raise Funds for Wooden Spoon.
READ MOREFuture Woodlands Scotland and bp are on a mission to add more trees and green spaces to Scotland’s cities and towns.
READ MOREThe Scottish Album of the Year (SAY) Award, today invites music fans to ‘Have their SAY’ and vote for their favourite Scottish album, plus announces Karen Dunbar and more as judges.
READ MORE