Irn Bru release AI images of Rabbie Burns partying in 2024
IRN-BRU has unveiled a set of photographs created by AI showing different ways Robert Burns might be marking his national day if he were around in 2024!
Article Source: IRN-BRU
Last Updated: 25 January 2024 11:18
The birthday of the Scottish poet, who will be 265 this year, is celebrated throughout Scotland to mark his life and work.
Using the latest AI technology, the drinks brand has imagined how Burns might look if he was celebrating in the modern day, showing different styles of Rabbie with clothing and hair a little different than back in the day.
Guests can be seen in two celebration settings, firstly enjoying a modern take on Burns cuisine, including haggis-loaded Mac and cheese, while the poet recites some of his favourite verses and also hitting the dance floor in a living room somewhere in Scotland.
Kenny Nicholson, Head of Brand at IRN-BRU, said: “It has been great fun to release pictures of what our Rabbie Burns would be up to for his birthday in 2024, given he would be 265 this year, he is looking pretty good. Using AI's clever technology, we have visualised how the Scottish legend might eat, dance, and drink if he were here today.
“Our modern-day Burns is showcasing some of the tasty recipes we have put together this year, and you can find these on our socials and your local supermarket to enjoy a twist on some of the classics - all washed down with an ice-cold can of BRU.”
IRN-BRU previously commissioned research that showed one of the top things younger Scots said would make Burns Night more exciting is if there was a more modern version of the meal. With half of Scots placing the most important part of Burns Night on haggis, neeps and tatties and almost a fifth (17%) of people under the age of 34 not knowing how to make a Burns Supper, the fizzy drinks brand is here to help.
To help Gen Z Scots celebrate their own Burns night, IRN-BRU has worked with some of the country’s best-known foodie influencers to create recipes for a reimagined take on the traditional fayre, including haggis loaded mac and cheese with BRU pickled jalapenos, a haggis burrito and a BRU hot sauce and even a “tae a toasty” which are all available on their social channels.
The recipe cards are also available in major supermarkets across Scotland for shoppers to pick up the ingredients to recreate at home.
Follow their social accounts at @IRNBRU or visit your local supermarket to host your own Burns event with a twist.
Sponsored Links
Latest Fife News
Edinburgh Butter Company announces search for the Best Croissant in Scotland
The Edinburgh Butter Company is excited to announce the launch of Scotland’s first-ever croissant competition, open to bakers across the country.
READ MORE
Get ready to be blown away... Twisters returns to 4DX at Cineworld
Hold onto your popcorn, because Cineworld is thrilled to announce the whirlwind return of the blockbuster hit Twisters to 4DX screens nationwide, due to an overwhelming tornado of popular demand!
READ MORE
The Force reawakens at Vue venues in Scotland this September as the Star Wars saga returns to the big screen
Film fans are invited to revisit a galaxy far, far away this September as every main Star Wars film brings some of cinema's most iconic heroes and villains back to the big screen.
READ MORE
Great Scottish Run: 4 weeks to go
Are you ready to take on Scotland's greatest running event at this year's AJ Bell Great Scottish Run in Glasgow on Sunday 6 October?
READ MORE
Unique venue offers the perfect stage
Festival-goers attending the fourth Music at the Multiverse festival at the weekend enjoyed fantastic live music, sunshine and showers in one of Scotland’s most spectacular outdoor venues.
READ MORE
Thousands from Northern Ireland set sail for Scottish universities
Students go FREE with Stena Line on Cairnryan and Liverpool routes.
READ MORE
Scottish Borders winter light trail, Monteviot Lights, returns for a second year
Prepare to be enchanted once again this winter as Monteviot Lights returns to Monteviot House & Gardens!
READ MORE
Social Bite encourages Scotland to hop, skip or jump to help end homelessness
Participants can choose any novel way of racking up 100 miles this September to help raise crucial funds for those who need it most in the UK.
READ MORE
Entertainers launch brand new Michael Jackson tribute show, Man in the Mirror
Today, on what would have been Michael Jackson's 66th Birthday, entertainers launch their brand-new show; Man in the Mirror – A Tribute to Michael Jackson.
READ MORE
Annual Salvesen Lecture at University of Edinburgh will address ADHD in Women and Girls
Distinguished Senior Consultant Physician and psychiatrist Lotta Borg Skoglund will present groundbreaking research which challenges outdated views on female ADHD.
READ MORE
Montpeliers founders among winners at the 2024 Scottish Bar and Pub awards!
The winners of the 2024 Scottish Bar and Pub Awards have been revealed!
READ MORE
Loch Lomond Food and Drink Festival is back this September
With Chef Demos, Cocktail & Mocktail Masterclasses and Wild Food Walks!
READ MORE
Celebrate National Cinema Day at Vue venues across Scotland
Film fans can get their big screen fix at Vue for just £4 this Saturday (31 August) as part of National Cinema Day!
READ MORE
Fife Scots Language stars nominated for national awards
A local writer and a school in Fife have been nominated for Scots Language Awards and the local community are urged to get behind them and cast their votes.
READ MORE
Dynamic double bill from Scottish Dance Theatre set to tour the UK this Autumn
Fresh from a hit run at the Edinburgh Festival Fringe, where it earned critical and audience acclaim, Scottish Dance Theatre is taking its groundbreaking double-bill The Flock & Moving Cloud on tour.
READ MORE
Prepare your garden for spring with Dobbies
As the cooler days of Autumn approach, Dobbies Garden Centres is inviting families and gardening enthusiasts to gear up for a colourful spring with its free monthly Grow How sessions this September.
READ MORE
Glasgow kickstarts countdown to biggest AJ Bell Great Scottish Run yet
There's just over 6 weeks to go until this year's AJ Bell Great Scottish Run and it's expected to be a sell out!
READ MORE
Dalgety Bay pub named best in Scotland, as CAMRA announces the top pubs in the UK
The Hillend Tavern in Dalgety Bay has been named as one of the top 17 pubs in the UK as part of the Campaign for Real Ale’s (CAMRA) prestigious Pub of the Year competition.
READ MORE
Vue venues in Scotland celebrate 85 years of Batman with the return of eight classic films
The Caped Crusader turned 85 this year and to celebrate Vue venues across Scotland are showcasing some of the comic book hero’s most loved films.
READ MORE
Garden Centre unveils magical experiences for families across the UK
Dobbies Garden Centres is readying itself for Santa's arrival and counting down the days to spread festive joy this Christmas, as it unveils a magical array of fun, great value events!
READ MORE
Fife finalists announced for Scottish Bar & Pubs Awards 2024
The finalists have been revealed for this year's Scottish Bar and Pub Awards and the shortlist features some great Fife favourites!
READ MORE
Cultivate calmness with Little Seedlings Club at Dobbies
Dobbies is nurturing the next generation of gardeners with its free Little Seedlings Club workshop this September, inviting young gardeners to explore mindfulness in a fun and engaging way.
READ MORE
Ben Lomond Gin Tees Up Official Gin Trail in St Andrews Ahead of The AIG Womens Open
Ben Lomond Gin, the Official Gin of The AIG Women’s Open, has launched an exciting Gin Trail in St Andrew’s ahead of the prestigious golf tournament.
READ MORE
Ho Ho Ho! Dobbies calls for Santas and elves
One of the biggest employers of Santas and elves announces its festive recruitment drive.
READ MORE
Stars align for Music at the Multiverse 2024
Summer Music Festival set to return to the South of Scotland with an exception line-up featuring The Hoosiers, Toploader, Tide Lines, Colonel Mustard and the Dijon 5 and more!
READ MORE
The countdown to the 2024 World Pipe Band Championships is on!
It's a week until Glasgow once again welcomes The World Pipe Band Championships, a spectacular highlight of Scotland's annual cultural calendar that's always highly anticipated and extremely popular.
READ MORE
Organisers of the Great Scottish Run unveil 2024 medal design
With just 2 months to go, organisers of the AJ Bell Great Scottish Run have revealed the medal design for the thousands of finishers at the 2024 half marathon and 10k.
READ MORE
Scottish Ensemble present Resound, a journey through five centuries of mind expanding music
Scottish Ensemble kick off their 2024-25 season with a tour of intimate Scottish venues in Arran, Kirkcudbright, Perth, Mull, Seil and Glasgow from 5 – 12 September.
READ MORE
Animated TV sensation Bluey to have bumper episode compilation screening at cinemas across Scotland this summer
UK's number 1 kid's show Bluey arrives at Vue this month – with tickets on sale now!
READ MORE
SAY Award opens applications for The Sound of Young Scotland Award
A search for new Scottish talent has officially launched with The Scottish Album of the Year (SAY) Award opening applications for The Sound of Young Scotland Award.
READ MORESponsored Links
Sponsored Links