Iconic soft drink is hitting the road with the festive truck the nation has been waiting for
The battle of festive cola trucks has already kicked off between Lidl and Coke - but now the country's most iconic soft drink, IRN-BRU, has joined in!
Article Source: IRN-BRU
Last Updated: 12 December 2024 7:38
IRN-BRU will be taking the Christmas wheel with a cheeky road-trip with stops in Edinburgh and Glasgow. In classic IRN-BRU style that’s less Freeway and more Threeway, their truck will travel to Scots cringing from naughty antics at office parties, in a bid to stop them BRU’ing over any regrets.
A third of Scots have ‘the fear’ after their work Christmas parties, with almost a third (30%) admitting to worrying about doing something a bit silly or having next day awkwardness with colleagues (33%).
We’re guilty of questionable dancing (26%), flirting with someone you shouldn't (20%) and falling asleep in a random spot (14%) at our festive flings. Hogging the karaoke (12%), falling over on the dancefloor (10%) and telling your boss you don’t like them (6%) - or indeed love them (7%) - also all feature in the list.
But whatever regret we’ve inflicted upon ourselves, a quarter of us don’t want to go back into the office the next day - and 23% call in sick.
That’s why Scotland’s other national drink - enjoyed by many as the ultimate hangover cure after a big night out - is going on tour, dropping off cans of ice-cold IRN-BRU and helping people to see the funny side of things. Alongside product drops, limited-edition jumpers that read ‘Merry Xmas, ya fanny’, will also be given away. In Scotland, the word ‘fanny’ is a light-hearted term for someone who’s been a bit of an idiot. The first release of jumpers virtually sold out in 24 hours when released on IRN-BRU’s website last week and this is one the last opportunities for people to get their hands on them.
Delivering to Edinburgh and Glasgow, London and Manchester, a special hotline has been set up on 07598 402867. People can share their stories or nominate someone to receive a drop from IRN-BRU. The lorry will complete a whistle stop tour of the country on the following dates:
• Edinburgh - Thursday 12 December
• Glasgow - Friday 13 December
• Manchester - Wednesday 18 December
• London - Thursday 19 December
Surprise special drops will also take place around each city so keep your eyes peeled.
Kenny Nicholson, Head of Brand at IRN-BRU said: “We all know that dreaded post Christmas party feeling and IRN-BRU is here to help. It’s one of the biggest nights of the year for the office, but no one wants to feel like an idiot - or as we would say, fanny - the morning after.
“So this Christmas, we’re creating a festive truck dropping off the ultimate pick-me-up when they need it most.”
IRN-BRU is known for its sense-of-humour, including at Christmas when its iconic Snowman advert symbolically heralds the start of the holiday season.
The animated ad tells the tale of a mischievous boy and his BRU as he flies with the Snowman around Scotland - before being dropped from a great height after a tussle for the soft drink. First hitting screens almost 20 years ago, it is still a huge hit when released each year, with over 1.7m views on YouTube.
Sponsored Links
Latest Fife News
Iconic soft drink is hitting the road with the festive truck the nation has been waiting for
The battle of festive cola trucks has already kicked off between Lidl and Coke - but now the country's most iconic soft drink, IRN-BRU, has joined in!
READ MORE
itison founder calls for action to help children who will have nothing this winter
Founder of Scottish business, itison, Oli Norman, has spoken out about the 'devastating' level of poverty in Scotland this festive season.
READ MORE
Splash into 2025 with New Year challenge to transform lives
A unique swimming challenge is inviting swimmers to set personal goals and raise funds for a life-changing hydrotherapy pool on behalf of leading disability charity, Capability Scotland.
READ MORE
Cold water reset retreats with Sophie Hellyer debut at Marine Troon
Marine & Lawn Hotels & Resorts launches new series - 'Adventure weekends with Marine & Lawn'.
READ MORE
Enjoy the best of Belfast at Christmas with Stena Line
A beautiful city with a rich history and a giant adventure to be found around every corner, there is no shortage of incredible festive experiences to enjoy in Belfast.
READ MORE
Scottish artist Jasleen Kaur wins Turner Prize 2024
Jasleen Kaur, whose exhibition Alter Altar at Tramway uses a vintage Ford Escort, worship bells and Irn-Bru to celebrate the Scottish Sikh community, has won this year's Turner Prize.
READ MORE
TRNSMT reveals superstar first acts for Glasgow Green 2025
50 Cent, Biffy Clyro, Snow Patrol, The Script, Fontaines D.C. and Gracie Abrams are included among the much-anticipated first wave of artists announced for Scotland's biggest music event.
READ MORE
Loch Lomond Shores Christmas Festival is a Christmas cracker this year!
A family rollercoaster, giant snow globe, children's rides, stalls, street food and a packed live entertainment schedule makes Loch Lomond Shores FREE Christmas festival the perfect Christmas day out!
READ MORE
Brewer gives away free pints to celebrate mockumentary launch
Scottish brewer Innis & Gunn lifts the lid on the beer industry with a mockumentary starring real employees and comedians Paul Dockery and Katie McKenzie.
READ MORE
Christmas tree season arrives at Dobbies
Dobbies Garden Centres is marking the official start of the 2024 festive season with its delivery of 50,000 real Christmas trees, available at stores across the UK now.
READ MORE
Glasgow music festival The Reeling announces extended 2025 dates and performances from Dougie Maclean, Eddi Reader and Valtos
A popular trad music festival is set to return in 2025 – and it's adding an extra night due to demand!
READ MORE
Final date added as 30,000 expected at biggest itison Drive In Movies Christmas
itison Drive In Movies Christmas adds final date after unprecedented demand with tickets for Elf & Love Actually on sale on Wednesday 27th November at 7.30am.
READ MORE
Revolutionary swim teaching tool launches in Scotland
A pioneering visual teaching tool has launched across Scotland, making swimming lessons more accessible to everyone.
READ MORE
Decade of growth and success for Lowland distillery
The visitor experience at Kingsbarns Distillery is celebrating its tenth anniversary this month and has grown from humble beginnings to now exporting its whisky to all corners of the globe.
READ MORE
Festive favourites back on the big screen at Vue in Scotland
To mark the countdown to Christmas, some of the most loved holiday classics are being brought back to the big screen at Vue venues in Scotland this festive season.
READ MORE
Asda Foundation supports lonely over 60s this Christmas
Asda and Asda Foundation pledges almost £1 million to help combat loneliness and isolation in the older generation this festive period through its 'Don't be Gnome Alone this Christmas' campaign.
READ MORE
IKEA Christmas tree offer launching in Scotland this month
IKEA is giving shoppers a £20 voucher for every real tree purchased for £29 in its Scottish stores from 23rd November – with pre-orders available now.
READ MORE
Aldi Scotland is set to sell the cheapest real Christmas trees this festive season
Aldi Scotland announces the return of its freshly cut Nordmann Fir trees, with prices starting from just £13.99.
READ MORE
Marine and Lawn Hotels launch Whisky Experience with Brown Forman
The brand’s flagship property, Rusacks St Andrews, has unveiled an exclusive Whisky Lounge - 'Room 116' - in collaboration with Brown-Forman Beverages Ltd, serving The Best View in Golf.
READ MORE
Scottish stars Skerryvore launch biggest show to date for 20th anniversary
Legendary Scottish band Skerryvore have today unveiled plans to stage a special one-off concert – their biggest to date – to mark their 20th anniversary.
READ MORE
Scottish pubs to help tackle loneliness this Christmas
17 pubs across Scotland are calling on their customers to help spread a little Christmas cheer by writing cards to people facing loneliness and isolation this Christmas.
READ MORE
Music lovers have a lot to look forward to at Vue venues across Scotland
Music lovers have a lot to look forward to at Vue venues in Scotland – including a very special Andrea Bocelli screening this weekend.
READ MORE
Gavin & Stacey star kickstarts initiative to support the elderly this Christmas
Supermarket teams up with national treasure Larry Lamb to reimagine its in-store cafes as 'Chatty Cafés' and help spark conversations this Christmas.
READ MORE
Celebrate Hope: Book Week Scotland 2024 Ignites Inspiration across Scotland
Scotland's national celebration of books, Book Week Scotland 2024, returns from 18-24 November to uplift the country with its theme of Hope.
READ MORE
Imagine Theatre announces exciting new season of pantomimes across Scotland
Imagine Theatre proudly present a thrilling lineup of magical family pantos jam packed with laughter, music, song and dance featuring some of Scotland's favourite stars!
READ MORE
CBeebies announce Beauty And The Beast for their 2024 Christmas Panto
Modern Films Family in partnership with CBeebies are excited to announce that this year's CBeebies Panto is Beauty and the Beast and that it will be in cinemas during November and December.
READ MORE
Garden Centre unveils festive dining for the whole family
From enjoying a jolly time at Santa's Breakfast to indulging in a delicious Festive Afternoon Tea or enjoying some seasonal drinks and cakes, customers at Dobbies are in for a treat.
READ MORE
Budding Fife music star selected for hometown Hit the Road show
A budding Fife music star has been selected to take part in Scotland’s esteemed youth music touring project Hit The Road at venues across Scotland this December.
READ MORE
New contemporary dance degree launches in Scotland
A leading Scottish performing arts institution has launched one of the country's first artist-led Contemporary Dance degree courses.
READ MORE
Melanie Ward MP Calls On Government to End Animal Testing
Melanie Ward, Labour MP for Cowdenbeath and Kirkcaldy, attended a special reception hosted by PETA earlier this week to call on the government to end animal testing.
READ MORESponsored Links
Sponsored Links